There are a lot of SEO tools available on the market, each with its own strengths and weaknesses. Here are some of the most popular and effective SEO tools that you may find helpful:

1. Google Analytics: This is a free tool offered by Google that provides you with insights into your website’s traffic and user behavior.
2. Google Search Console: Another free tool from Google that helps you monitor and improve your website’s presence in Google search results.
3. SEMrush: A popular all-in-one SEO tool that provides keyword research, competitor analysis, and site audit capabilities.
4. Ahrefs: A comprehensive tool that helps with backlink analysis, keyword research, and content analysis.
5. Moz Pro: A suite of SEO tools that includes site audits, rank tracking, and backlink analysis.
6. Yoast SEO: A plugin for WordPress that helps optimize your website’s content for search engines.
7. Screaming Frog: A website crawler that can help with technical SEO, such as identifying broken links and duplicate content.
8. Majestic: A backlink analysis tool that provides insights into the authority and quality of links pointing to your website.
9. Serpstat: A powerful tool for keyword research, site analysis, and competitor research.
10. SpyFu: A competitive intelligence tool that provides insights into your competitors’ SEO strategy, including their top-performing keywords and ad campaigns.
11. Google Keyword Planner: A free tool from Google that helps you find the best keywords to target for your website and advertising campaigns.
12. SEOptimer: A site audit tool that checks for common SEO issues and provides actionable recommendations for improvement.
13. Raven Tools: A suite of SEO tools that includes site audits, keyword research, and backlink analysis.
14. Keyword Tool: A keyword research tool that helps you find long-tail keywords and related terms for your content.
15. Google PageSpeed Insights: A free tool from Google that analyzes your website’s speed and provides suggestions for improving page load times.

These are just a few of the many SEO tools available on the market. The best tool for you will depend on your specific needs and budget.

Again, the best SEO tools for you will depend on your specific needs and budget. It’s important to choose tools that will help you achieve your SEO goals and provide you with actionable insights to improve your website’s visibility in search results.